upsticks directory
Client Brief
Upsticks Directory approached Oval Creative to develop a revolutionary property services platform that would challenge the existing market dominated by expensive, pay-to-win directory sites. The vision was to create the UK's fairest property directory where businesses are listed based on location and merit, not advertising spend.
The Challenge
The property industry was crying out for an alternative to expensive platforms that favor the highest bidders. Independent estate agents, mortgage brokers, and property professionals needed a cost-effective solution that provided equal visibility and genuine local connections with potential customers.
Our Solution
Oval Creative built a comprehensive directory platform featuring
Advanced PostGIS Integration: Precise geographic search functionality allowing customers to find property professionals by postcode
Innovative Group Contact System: Revolutionary messaging feature enabling customers to contact multiple businesses simultaneously
Fair Listing Algorithm: Location-based results ensuring the closest businesses appear first, regardless of payment tiers
Multi-Branch Management: Single business accounts supporting unlimited branch locations
Responsive Design: Mobile-optimized platform for seamless user experience across all devices
Technical Excellence
Next.js Frontend: Fast, SEO-optimized user interface
Strapi CMS Backend: Flexible content management for business listings
PostgreSQL with PostGIS: Robust geographic data handling and lightning-fast proximity searches
Cloudinary Integration: Optimized image delivery and storage
Result Limiting: Smart 500-result cap ensuring consistent performance
Business Impact
Within the first week of launch, Upsticks Directory attracted multiple corporate clients including established estate agency chains, validating the market demand for fair, affordable property directory services. The platform's unique Group Contact feature has been praised for improving lead quality while reducing customer frustration.
The Result
A scalable, fair, and innovative directory platform that's reshaping how property professionals connect with local customers across the UK.